Home isn’t just a place—it’s a feeling. A favorite family recipe, the first sip of coffee on a slow Sunday morning, or for our founder Brent, the perfect shirt. There was always something in the look and feel of a nice, quality shirt that evoked a sense of the South for him. Over the years, Southern Point Co has tailored the iconic cut, look and feel of our shirts and other clothing to represent that sense of tradition, style and class that echoes Southern sensibilities.

Our dog, unfortunately, has changed over the years. But the German Shorthair Pointer that serves as our logo represents all of our dogs. The loyalty, the kindness, the welcoming smile on their face when you get home from a hard day, it never gets old. They love to see you and wait impatiently for you to arrive. The sheer enjoyment they show you really makes your house a home. We couldn’t build a line of our favorites without them being the centerpiece of it all. They make our day.

We believe your clothes should feel like home—effortless, familiar, and always comfortable. Looking sharp shouldn’t mean sacrificing comfort; at Southern Point Co., you never have to choose between the two. We believe a man can look good in his clothes and still feel as comfortable as he would on a front porch rocker at sunset.

Since 2009, Southern Point Co. has been built on tradition, quality, and a passion for timeless style. Your look is our look—sharp, effortless, and unmistakably Southern. And of course, always dog-approved.